Actually, considering that it's officially a planned 50% increase in the price of electricity (exclusive of inflation and additional charges, so this is just the minimum increase), to be phased in over the next four years, they are certainly hoping we don't notice.
Similarly it's a planned 100% increase in water rates (exclusive of inflation and other factors, etc), again phased in in five 20% yearly increases. Not sure about the gas, but I suspect a similar schedule of price increases will be required for it to remain "competitive."
As a physicist I am constantly dismayed by how readily people believe free market economics can continue to function in a small pool with negligible outside inputs without rapid inflationary pressures occurring. Thermodynamics is next to godliness. [And considering that you are artificially increasing the entropy [?] in the pool by adding in servicing the debts incurred to purchase the pool in the first place (and the expected continuing profits from those investing in the pool), well, the rich get richer and the poor get poorer.